File Info
| Exam | Google AdWords Fundamentals |
| Number | AdWords Fundamentals |
| File Name | Google.AdWords Fundamentals.Prep4Sure.2018-12-11.100q.vcex |
| Size | 73 KB |
| Posted | Dec 11, 2018 |
| Download | Google.AdWords Fundamentals.Prep4Sure.2018-12-11.100q.vcex |
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Demo Questions
Question 1
Which are the required components of an ad group running on the Search Network?
- Default bid, position preference, placements
- Placements, keywords, network targeting
- Text ad, keywords, default bid
- Frequency capping, daily budget, ad scheduling
Correct answer: B
Question 2
An advertiser wants to find out why there are no impressions on a keyword. What steps can the advertiser take to quickly diagnose the issue?
- Use the Analyze Competition section of the Opportunities Tab.
- Hover over the speech bubble next to the keyword.
- Use the Traffic Estimator to get estimated impression statistics.
- Raise the keyword's maximum cost-per-click (CPC) bid
Correct answer: B
Question 3
It is beneficial to create multiple ad groups in order to:
- Break up keywords and ads into related themes.
- Set different budgets for each ad group.
- Pause specific keywords if they're not performing well.
- Opt specific ad groups into various Google networks.
Correct answer: A
Question 4
An advertiser who decides to edit the location targeting of an ad can do this at the:
- keyword level
- ad group level
- campaign level
- account level
Correct answer: C
Question 5
To determine which ad language to target to a user, the AdWords system refers to that user’s?
- Google interface language setting
- Internet Protocol (IP) address
- Operating system language
- Home country’s language
Correct answer: A
Question 6
A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?
- Bilingual
- Portuguese
- Spanish
- English
Correct answer: C
Question 7
Which is a factor that Google uses to target ads to users based on physical location?
- Language preferences
- Telephone number
- Operating system
- Internet Protocol (IP) address
Correct answer: D
Question 8
Which tool can be used if an advertiser wants to simulate Google searches, in order to see ho, geographic locations?
- Ad preview tool
- Landing page optimize
- AdWords Editor
- Search-based keyword tool
Correct answer: A
Question 9
Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:
- One of the keywords in the campaign is the name of that country.
- The language preferences of the user assume a location.
- The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.
- The search query included the name of the city.
Correct answer: C
Question 10
How often does the AdWords system run an auction to decide which ads to show on the Google search page?
- Once every two hours for a given keyword.
- Once every 24 hours for a given keyword.
- Every time a user enters a search query.
- Every time a new advertiser adds a keyword to an account.
Correct answer: C
